Fieldwork

Covers, a poster and a shelf kit for a new series of six books.

Each book had to sell from the shelf, spine out.

Sector

Publishing

Year

2024

Timeline

12 weeks

Project lead

Anna Reyes

Fieldwork launch poster: six book spines side by side, each with a slate band that rises to the latitude where the book was written

Piece 01

Launch poster, 24 × 36 in

A white door frame in a field of lilac flowers that opens onto a clear blue sky

Six books, written outside

Mood board

March 2024

Six books, written outside

Mood board

March 2024

Six quiet books had to sell from a crowded shelf, spine out.

Brief

Fieldwork had six books, six writers and no money for cover art.

Most shops shelve a small press spine out, so the spine had to do the selling.

Brief

Fieldwork had six books, six writers and no money for cover art.

Most shops shelve a small press spine out, so the spine had to do the selling.

Brief

Fieldwork had six books, six writers and no money for cover art.

Most shops shelve a small press spine out, so the spine had to do the selling.

Idea

Keep the front quiet. Let the spine draw the map.

A slate band on each spine rises to the latitude where the book was written.

Idea

Keep the front quiet. Let the spine draw the map.

A slate band on each spine rises to the latitude where the book was written.

Idea

Keep the front quiet. Let the spine draw the map.

A slate band on each spine rises to the latitude where the book was written.

System

One wordmark, two inks, one grid for every book.

The editor at Fieldwork now sets each new title from our template in an afternoon.

System

One wordmark, two inks, one grid for every book.

The editor at Fieldwork now sets each new title from our template in an afternoon.

System

One wordmark, two inks, one grid for every book.

The editor at Fieldwork now sets each new title from our template in an afternoon.

Covers

Posters

Shelf kit

Website

The full set

The covers, the shelf kit and the poster, set on one board.

Launch poster

24 × 36 in

Cover, No. 03

5.5 × 8.5 in

Back cover of No. 03, Night Survey by Laura Price, with a slate band that rises to 36 degrees north

Back cover, No. 03

5.5 × 8.5 in

Inside spread of No. 03: the chapter one opener with the slate band, and the first page of text

Inside spread, No. 03

11 × 8.5 in

Shelf strip

8 × 3 in

Spring 2024 trade catalogue page listing the six books with pages, prices and latitudes

Spring catalogue

8.5 × 11 in

Launch poster

24 × 36 in

Cover, No. 03

5.5 × 8.5 in

Back cover, No. 03

5.5 × 8.5 in

Inside spread, No. 03

11 × 8.5 in

Shelf strip

8 × 3 in

Spring catalogue

8.5 × 11 in

An open Fieldwork book that floats over still water at dusk

No. 03, chapter one

First copies

No. 03, chapter one

First copies

Series cover

Online shop

Web

Series cover

Online shop

Web

Mirror

High Desert, No. 06

Mood

Mirror

High Desert, No. 06

Mood

The Fieldwork website home page: the six spines as tall columns next to the headline

fieldwork.press

The six books and where each was written

Web

fieldwork.press

The six books and where each was written

Web

What it did

Numbers from Fieldwork's own sales, April to September 2024.

Shops that stocked each title by September, of 120

No. 01

112

No. 01

112

No. 01

112

No. 02

No. 03

118

No. 03

118

No. 03

118

No. 04

101

No. 04

101

No. 04

101

No. 05

No. 06

120

bookshops stocked the series

18k

copies sold in six months

4/6

titles reprinted by fall

Credits

Creative direction, project lead

Anna Reyes

Series identity and covers

Emily Ward

Type, interiors and posters

Marcus Hill

Website in Framer

Jake Moreno

“Shops shelve them spine out, and they still sell.

Readers line them up at home to see the map.”

Diane Foster

Publisher, Fieldwork

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