01
of
05
An identity and signs for an architecture practice in Minneapolis.
One arrow had to lead people through five floors.
A stone building with five floors and a door nobody could find.
The full set
The signs and the stationery on one board, the way we presented them.
What it did
Numbers from the gallery's own visitor log, March to August 2026.
Gallery visitors per month, from the opening in March
signs, all from one arrow
floors signed in one weekend
fewer calls asking the way
“The calls asking where our door is have almost stopped.
“The calls asking where our door is have almost stopped.
People find the gallery first, then come up to see us.”
Laura Bennett
Founding partner, Kestrel
