Tint

Packaging for a new skincare range from Portland.

Five products had to read as one family on the shelf.

Sector

Skincare

Year

2025

Timeline

14 weeks

Project lead

Emily Ward

Piece 01

Launch poster, 24 × 36 in

A pink concrete staircase that rises out of a turquoise sea into the sky

The color of the range, at full scale

Mood board

January 2025

The color of the range, at full scale

Mood board

January 2025

Five new products on a shelf where every other box shouts.

Brief

Tint was new, with five products and a budget for two inks.

The boxes had to stand out next to big brands that print in six colors and foil.

Brief

Tint was new, with five products and a budget for two inks.

The boxes had to stand out next to big brands that print in six colors and foil.

Brief

Tint was new, with five products and a budget for two inks.

The boxes had to stand out next to big brands that print in six colors and foil.

Idea

One color, five strengths.

Each product prints the same rose at its own strength. The number on the box tells you which step.

Idea

One color, five strengths.

Each product prints the same rose at its own strength. The number on the box tells you which step.

Idea

One color, five strengths.

Each product prints the same rose at its own strength. The number on the box tells you which step.

System

One wordmark, one grid, two plates.

A new product needs only a number and a step on the scale.

System

One wordmark, one grid, two plates.

A new product needs only a number and a step on the scale.

System

One wordmark, one grid, two plates.

A new product needs only a number and a step on the scale.

Packaging

Labels

Website

The full set

Every piece of the launch on one board, the way we presented it.

Launch poster

24 × 36 in

Front of the No. 02 Barrier cream carton: black type on unprinted paper, the five-step scale at top right

Carton, No. 02

2.2 × 3.4 in

Jar label for No. 04 Night balm, printed in the 80 percent rose

Jar label, No. 04

3.5 × 2 in

Insert that shows the five products as a morning and night routine

Routine insert

8.5 × 11 in

Lookbook spread

11 × 8.5 in

A strip of five 3 ml sample sachets, one for each strength of the rose

Sample strip

8 × 3 in

Launch poster

24 × 36 in

Carton, No. 02

2.2 × 3.4 in

Jar label, No. 04

3.5 × 2 in

Routine insert

8.5 × 11 in

Lookbook spread

11 × 8.5 in

Sample strip

8 × 3 in

A Tint No. 04 box on a red step above soft clouds

Night balm, No. 04

First cartons

Pack

Night balm, No. 04

First cartons

Pack

A hand holds a Tint shopping bag against an orange wall

Shop bag

Stockists, Portland

Pack

Shop bag

Stockists, Portland

Pack

Acrylic

From the brief

Mood

Acrylic

From the brief

Mood

tint.care

Range, routine and stockists on one page

Web

tint.care

Range, routine and stockists on one page

Web

What it did

Numbers from Tint's own sales, spring 2025.

Units sold per product in the first eight weeks, in hundreds

Gel cleanser

Barrier cream

Hand cream

Night balm

Mineral SPF

shops stocked the range by May

21k

units sold in eight weeks

31%

lower print cost than four colors

Credits

Creative direction

Anna Reyes

Project lead, identity

Emily Ward

Packaging and type

Marcus Hill

Website in Framer

Jake Moreno

“The boxes look calm, and they still stand out on a busy shelf.

Most shops asked for the full range after one look.”

Lauren Hayes

Founder, Tint

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